Why this doll is being sold? Customers fighting first to buy, the maker earned billions of rupees

Labubu doll: Many times in childhood memories, we see our toys not just one thing, but like a friend. A friend who supports us, listens to us and walks with us in the fictional world. Now think, if a single toy wins the hearts of crores of people in today’s world, it becomes a style statement for them, and because of that someone earns billions… so will you not be shocked? Something similar has happened with the small, but unique ‘Labubu’ doll made by Chinese famous company Pop Mart, which is making a splash worldwide nowadays.

This doll is not a common doll. Its small eyes, mischievous smile and faces like Grimlin have made people so crazy that shops were crowded in many countries. Even to get it, there are fights. Labu Dolls is also considered to be today’s fashion accessory. Celebrities like Blackpink’s Lisa, Rihanna, Singapore’s socialite Jamie Chua and India’s Ananya Pandey are also roaming them on their bags.

Seeing such a tremendous demand, recently there was a fight between the customers to buy these dolls in Britain, in view of which the sale of this doll had to be stopped. According to the BBC report, this step was taken in view of the safety of shopkeepers and customers.

CEO made billions of wealth

Now let’s talk about the person who made these dolls and earned the wealth of billions on his own. He is Wang Ning. Wang Ning is the chairman and CEO of the Pop Mart International Group. Wang Ning’s company’s popularity increased so fast in America that his wealth increased $ 1.6 billion (about 13 thousand crores) in a single day. Pop Mart’s mobile app has become the most downloaded app in America.

Everyone knows that there is a situation of business tension between China and America. Despite this, people in America came in line to buy Labu Doll for hours. It states that Labubu has become an emotional connection, not just a toy. According to Forbes, Wang Ning’s total assets are now around $ 18.7 billion.

The story of Wang Ning is also very inspiring. He was born in 1987 in Henan province of China. In 2009, he studied advertising from Zhengzhou University. In 2010, he started Pop Mart, in which he used to sell small toys as ‘blind box’. These blind boxes are in such a way that the customer does not know which toy will be found in it, which keeps the thrill and people buy them again and again, so that they can get complete collections. Today Pop Mart and Labu Dols are not only the name of a toy, but have become trends.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *