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Success Story: Manish Poddar got up from an ordinary family and created a rare rabit brand, whose value is Rs 2400 crore. He learned work in textile mills, took a loan of 37 crores and work with big brands in Europe …Read more
Success story: The story of Manish Poddar is from a common man to becoming a successful businessman, who inspires everyone. Manish Poddar was born in an ordinary family, where his father was a textile businessman.
Work in textile mills
Manish Poddar started studying commerce from Jai Hind College after completing his studies, but luck pulled him towards his father’s business Radhamani Textiles. At the age of 16–17, he started working in textile mills and learned gradually designing and export work. He took a big step in the 2000s.
37 crore loan taken
In 2004, he started a garment manufacturing unit in Bengaluru with all his capital and a loan of Rs 37 crore. After this, when he saw the Zara store during his visit to Europe, his life changed. He sent designs to Zara’s parent company Inditex and designed garments for him for the next ten years. This spread his business to Europe and he started working with big brands like Jack & Jones, Miss Sixty.
Rare rabit started like this
Gradually, rare rabit also made its place in small towns like Bhopal, Dehradun, Bathinda. Manish put the entire value chain in his hand, which included from designing to manufacturing and retailing. This reduced the cost and the quality remained. Floral prints and smart casual style in his clothes attracted the youth. Palkit Verma, who is the e-commerce head of rare rabit, says that it has become common to see men wearing floral clothes in the office today. Manish said in 2017 that men do not want to be lost in the crowd, but want to be noted.
Today is the business of so many crores
Yashasvi Yadav is an experienced business writer who has a two -year experience in the media industry. She is working on the money section with Network 18 as a sub-editor. Yashswi’s focus connected to business and finance …Read more
Yashasvi Yadav is an experienced business writer who has a two -year experience in the media industry. She is working on the money section with Network 18 as a sub-editor. Yashswi’s focus connected to business and finance … Read more
