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Success Story: Millions of people want to start a business and dream of earning crores, but everyone does not dare to start a business. Today we are going to tell you the story of a person who worked as a peon and then gradually made the pencil business.
To start a business, not only money but courage is also required. Today we will give you 2 such people (Rasikbhai Raveshia and Mansukhlal Rajani) Will tell the story of who started working in the Pencil factory in 1973 and after 2 years he started his city’s pencil workshop. He worked in this factory for 30 years. With this he slowly improved and scored the capacity.
India’s stationery market has always been disorganized, but in the last decade, a country brand has shocked everyone. This company is DOMS, which initially made a pencil for other big stationery companies. Then in 2008, Rasikbhai’s son Santosh Raveshia launched the Doms brand. Santosh’s father believed that it is necessary to have his brand to keep the next generation in business.
Doms started with only three products which included pencil, rubber and sharpener. Santosh accepted his father’s advice and started with the most difficult market, Karnataka. His father used to say that if you are successful in the difficult market, then the rest will be easily successful.
Doms succeeded in Karnataka and then spread to North and West India. Today, 35%from North India, 25%from West, and 20-20%from South and East. More than 4500 channel partners and 10,000 retail points have a strong hold in the market.
Santosh ran the domes as a startup, but paid the most attention to the quality of the product and the right price. Instead of spending more on marketing, he invested money on improving the product and research.
In 2012, Domes partnered with the Italian company Fila, which gave it information about global trends and helped to improve the products. The special thing about Doms is that he makes his own products. Pencil wood, lead, paint, everything in-house is ready. This keeps the cost low and the quality remains.
Doms designed products keeping children in mind, which were colorful and triangle design. In 2023, Domes targeted to achieve a turnover of Rs 1000 crore, which was much higher than his Committeers Hindustan Pencils and Camlin Kokuyo (about 500 crores). In the financial year 2022-23, the income of domes was Rs 1,21,189.04 lakhs, which is much higher than Rs 68,360.12 lakh in the last financial year.
