The 27 -year -old content creator has created a big following by interviewing Vijay Mallya, Bill Gates, Aamir Khan and many other icons. Apart from being one of the most demanded content creators, Raj is one of the youngest Indian speakers in the United Nations Youth Assembly and has been a TEDX speaker 4 times.
Young influencers have played many roles, but do you know, it was never easy for this middle -class boy of Indore to dream. The person who now sit confidently interview the prominent personalities, sometimes struggled to speak English. At the age of just 16, he understood the financial troubles of his family and created a business of Rs 200 crore. Come, let’s learn more about the story of his struggle.
Raj Shamani was born on 29 July 1997 in Indore. He saw his father selling coconut on the streets. In 1990, his father started a dishwasher business and named him ‘magician’. However, when his father had a diabetes attack, the family faced financial troubles. Raj was not very good in studies, and the responsibility of the family came on his shoulders.
Raj has given Rs. 200 million turnover company formed
Raj’s strategy was to win customers. He not only created a high quality product, but also kept the price of his product less than the competitors. Another unique marketing strategy that he adopted was to give 500 ml bottles as free samples, not small packets. This marketing strategy was very successful and the product provided credibility in the market by promoting the mouth.
Another great strategy he had was to include housewives and give them an opportunity to earn money. They were given the opportunity to sell products and earn 25 percent commission. This strategy promoted their product and gave them a good identity in the market to create equal opportunities for women.
Raj Shamani’s podcasting trip
By the time his business was established, Raj was giving inspiring speeches, but his ability to do communication in English was weak. Since he used to speak well, Raj worked on himself and enrolled in the youth representative program for the young leaders of the United Nations.
Raj Shamani not only represented his country on a global stage, but also gained confidence to start something new in the same field. In 2021, Raj Shamani launched his podcast ‘Figuring out with Raj Shamani’ and since then he has been inspiring his audience through social media platforms like Instagram and YouTube. In the year 2022, Raj became a writer and wrote a book called ‘Build Doon’T Talk’. In the year 2023, he also appeared on the cover of Forbes magazine.
Raj Shamani became the first Indian creator who becomes brand ambassador
Raj Shamani has become the first Indian creator who has been named the brand ambassador of Asus Expertbook. Raj’s partnership with Asus will help in dreaming big by starting the new generation small. This announcement will unite the youth and make a meaningful story around ambition and productivity.
