PichorWomen struggling with unemployment and domestic taunts in rural areas have now turned the struggle into their biggest strength, An example of this change is ‘Rani Ahirwar’, who once faced financial crisis and humiliation at her in-laws’ house, but today, by becoming a successful woman entrepreneur, she is providing employment to 250 rural women, The pure desi pulses and masala packing unit run by Rani has now become a strong basis of self-reliance for the women of Pichhore region,
Rani tells that even after completing her studies, due to unemployment, she had to hear taunts at home every day – ‘What have you done after studying?’ This taunt became the turning point of his life. Determined to make a change, she formed a team with four women, which included center manager, processing manager, marketing manager and computer manager. With this team he took steps towards entrepreneurship.
Opened processing unit and provided employment to many women
Under the National Livelihood Mission, a fund of Rs 32 lakh was sanctioned to Rani and her team, out of which the first installment of Rs 9 lakh 28 thousand was provided. With this amount, Rani established a pulse packing and processing unit, which opened a new door of employment for the women of the area.
Today about 250 women are earning regular income by joining this startup. They get 10-15% commission based on sales, which is making them financially strong.
study was not in vain
Rani Ahirwar says, ‘Today I can proudly say that my studies did not go in vain. He gave a new direction to me and 250 women. This model of Rani is creating new hope among the women of Pichhore region. Those women who once had to endure taunts due to unemployment, are today moving forward on the ‘path of becoming millionaires’. This venture is proving to be an important step towards providing not only employment but also respect, confidence and economic freedom.
