Satyajit and Ajit Hancis: left a bank job and formed a 200 crore company

New Delhi. If someone tells you that you leave a job with a package of lakhs of rupees in a big international bank and get engaged in the farming, then will you listen to him? There is a lot of possibility that you will tell them some good words and end the matter there. But these 2 brothers of Maharashtra told why it can be a good option to become an entrepreneur but to become an entrepreneur. This story is of 2 brothers living in Bhodani village near Pune. The son of the farmer who inherited the inherited skills from his father and created a company of 200 crores.

The journey, which started in 2014, today has converted to Organic food company ‘Two Brothers Organic Farms’ with a value of more than Rs 200 crore, which is selling chemical-free products in more than 60 countries of the world. This is the story of Satyajit and Ajit Hanc, who left the bank job and showed that farming can become a business of crores, not just a living – just needs to connect with trust, passion and soil.

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Story of Satyajit and Ajit

Satyajit (1981) and Ajit (1984), born in Bhodani village, were from a peasant family. But his father kept him away from farming, because he was considered unstable and inferior in society. After doing MBA, Satyajit was in big positions in City Bank and Ajit in HSBC. By 2012, both realized that there is money in corporate life, but not relaxed. He started remembering those days of his childhood, when he used to go to the fields during the holidays. Preparations for return started from here.

In 2014, the two brothers launched ‘Two Brothers Organic Farms’ (TBOF) on their ancestral farm. Initially, there was a shortage of water, barren land and problems of laborers. The father was also not sure that this work would go on. But the brothers did not give up. With four years of hard work, he raised a model which included methods like native cow, multi-crotting, desi seeds and forest trees. With these experiments, their soil was alive and crops were flooded. By 2018, his brand Amorearth was fully prepared.

Revolution reached 5000 acres from a village

TBOF also added other farmers to be limited to their farm. Today, he works with 4,800 farmers from 17 states and has trained more than 16,000 farmers. They buy the produce at the market rate at a price of more than 35–50% from the market rate. For example, in 2023, Urad was purchased at ₹ 11,000 per quintal by paying a premium of ₹ 900 per quintal to the Mahila Kisan Group of Maharashtra, making every woman income of up to ₹ 60,500.

The most popular product of TBOF became A2 desi cow’s ghee, which is made by Bilona method and is demanding till the US, Singapore and Middle East. Apart from this, floors, pulses, spices, oil, jaggery and wellness products also form the company. 70% of TBOF orders come from their website, and the rest from Amazon and offline. On social media, they shares farming and farmers’ stories and make people emotional connection with the brand.

Investment, Innovation and Global Extension

In 2024, he got a funding of ₹ 58 crore from investors like Zerodha’s Rainmatter and actor Akshay Kumar, cricketer Virender Sehwag. With this fund, they are expanding in America, where now 20% of their earnings comes. They are running their fields with solar power and are moving forward with the dream of becoming carbon neutral.

In 2022, he donated 50% of the Republic Day earnings to build the houses of two women in the village. More than 300 people in his team are connected to the village itself. People from all over the world, such as tourists from Costa Rica, come to learn organic farming from them.