Priyanka Chopra Beauty Brand Success Story- This actress made 3800 crores from junk! Standed up world’s second largest celebrity beauty brand

Success story: Today we will tell you about the business of an actress who has made the second largest celebrity beauty brand in the world in just two years. This amount is just a little behind the Rs 4200 crore of Rihanna’s Fenty Beauty brand.

But the secret of this success is more in his smart thinking and unique way than his products. Actually we are talking about Priyanka Chopra. His haircare brand Anomali has earned 429 million euros i.e. about Rs 3800 crore in 2023. Priyanka has achieved this position by beating big names like Kylie Jenner and Selena Gomez.

Anomli haurcare has many products like shampoo, conditioner, hair masks. But the most special thing about this brand is its packaging. Priyanka has made 100 percent of her product bottles with plastic made of junk. That is, these bottles have been prepared from the plastic garbage. Brands usually spend millions of rupees to make their packaging shiny and attractive, but Priyanka chose the opposite way. He kept the bottle simple and wrote clearly on it, “Low cost on packaging, more attention to the quality of the product.” It is also written behind the bottle, “Thin bottle, low plastic.”

This strategy won the hearts of people. Priyanka not only helped the environment, but also gave her brand a special identity. People praise anomali because of this unique thinking. His method worked and the brand got a lot of publicity for free worldwide. People started talking about its bottles and products. This is the reason that in such a short time, Anomali achieved such a huge success.

When was this brand launched?

This brand of Priyanka was launched in India in 2022 and is sold on Nayaka. His products have natural things like coconut oil and aloe vera, which help in Indian hair problems such as dryness and fridge. These products are vegan and do not have harmful chemicals such as SLS or mineral oil. Priyanka has made it affordable for everyone and good for the environment.

This story not only understands Priyanka’s business, but also shows that she understands that people nowadays not only want good products, but also worry about the environment. If the anomali continues to move in this way, then soon it can beat Rihanna’s brand and become number one. Priyanka has proved that junk can also earn crores with right thinking and hard work.