Nilon’s success story: Traveling from small town to global market

New Delhi. The story of Nilon’s is not just a business journey. This is the story of the old Indian tradition in which there is a journey from stories, sour-sweet recipes and the slum to the factory light. A small beginning made its way in kitchens across the country and also made an identity to the export market. This story shows the smell of soil, honesty of the family and the courage to change with time.

Neelon’s roots are in 1962 when Suresh B. Sanghvi B. Sanghavi began making a small scale pickle and traditional products. Today the company’s products have reached about three lakh outlets and they export to Japan, America, Gulf country and Europe. It is an example of a classic rural-from national success, which comes out of small town to Pan-India and global listing.

Think, various types of spices and pickles are made in a small hallway. In the initial days, orders came from institutional customers like railway canteen and army canteen. Gradually the family raised production, made the recipe standard and invested in packaging. This was the turn where traditional cuisine began to turn into a formal brand. These early stories and marketing decisions brought the nellons to big brick-and-mortars and retail channels.

The production capacity of Nilon’s (Nilon’s) has now increased from small units to many factories. Many plants of the company are located in Maharashtra and Assam, which keeps the balance of workforce, raw materials and logistic costs. This helps both the multi-unite structure company in expansion and export.

Financial Curve and Infusion

Neelons took investment from time to time along with organic growth. In 2008, NRI investors such as Kirit Pathak and later private equity funds invested in the company, which strengthened branding, retail painting and new category. These investments and strategic changes accelerated the company’s valuation and growth-track.