Middle class boy woven such confusion, customers drawn like magnets, today 8500 crore fashion brand

You will also have any such jeans, T-shirts or other clothes, which will be printed on the Tommy Hilfiger. Tommy Hilfiger is a very big brand today. Its clothes are sold in all the countries of the world. But you will definitely be surprised to know how Tommy Hilfiger became a brand overnight. An illusion was created, which put the name of the brand in the hearts and minds of the people. The extent is that when people came to know about this brand, the company did not even start making clothes. First made the brand and later clothes. This is a unique example in the fashion industry. The story of Tommy Hilfiger is not just fashionable, but of a clever strategy that made an unknown name famous overnight.

Tommy was a person named Hilfigar. She was born in 1951 in Elmaira, a small town in New York. Growing up in a middle class family, Tommy was fond of fashion and style since childhood. During school days, he used to buy and sell jeans for his friends and sell them. In the 1970s, he opened his first shop ‘People’s Place’, which was inspired by Hippie and Rock-N-Rol culture. But this shop did not last long and went bankrupt. This failure was a lesson for the Tommy, which made them stronger.

Fashion was in his veneration. In the 1980s, Tommy re -entered the fashion world, but this time he had a big dream, not just design. When he started his company in 1985, he did not have much capital. He had only his mind and a partner- George Lois. George was a magician of Lois Marketing. Together, both of them made a strategy that shook the fashion world. A huge billboard was installed at Times Square, New York. There was a simple message on this billboard. Four names were written on the billboard. There were three names in four, which were the famous fashion designers of that time. But the fourth name was such that no one knew. The three names were Ralph Lauren, Perry Ellis and Calvin Klein. The fourth name was Tommy Hilfiger. No one in New York knew who Tommy Hilfiger is. But this was the strategy.

A natural question arose in the minds of the people watching this billboard that “Who is this Tommy Hilfiger, which is on the billboard with these big names?” It was a mystery, which also added the name of Tommy Hilfiger with famous designers. People became curious. A few days later, when the first collection of Tommy Hilfiger was launched, people had already agreed that they know this big name. His design was of classic American style which the youth liked very much. Soon, Tommy Hilfiger’s clothes were engulfed in department stores, magazines, TV and music videos. He was not just selling clothes, but he was selling his identity, which was provided by that billboard.

Tommy’s association with hip-hop culture was also another aspect of his success. In the 1990s, when Hip-hop artists such as Snow Dog and Coolio started wearing their oversize clothes, Tommy’s brand became a symbol of youth culture. Tommy redeemed the opportunity and made his designs more street-friendly. This was a step that gave his brand recognized globally. His company became public in 1992, and in a few years Tommy Hilfiger became a brand of one billion dollars (about 8500 crores).

Today Tommy Hilfiger is a global name, whose stores are in more than 100 countries. But his story is not just fashionable, but to teach how the right bet is played at the right time. Tommy never waited for approval that if people say, they will become big. He became his own seal. That billboard was not just a advertisement, but a big statement that dreams and understanding can get any destination.