New Delhi. The year was 2014. American chip maker AMD was then in bad condition. The company was in loss, share prices were falling and many experts had said that AMD will not last long. At the same time, Lisa Su, a quiet and highly focused engineer, took over the reins of the company. The story started from here which wrote a new chapter in the history of Silicon Valley.
Travel from engineer to CEO
Lisa Suu was born in Taiwan and she moved to America in her childhood. Since childhood, he was interested in machines and electronic circuits. When the rest of the children used to play with toys in school, Lisa used to open radio and transistors and see what was going on inside. This curiosity took him to engineering. He did his PhD in Electrical Engineering from MIT. Leaving MIT, Lisa worked in IBM, where he played an important role on the design of high-performance chips. Gradually, she earned a name in the world of Tech and joined AMD in 2012. Two years later, when the company was on the verge of sinking, they were made CEOs.
Miracle of AMD: Suu’s “Focus and Fight” Formula
Lisa Suu recognized the biggest weakness of AMD, “Confused product strategy” and immediately made a new plan. He had said, “We cannot do everything, but will be the best in what you do.” He focused the company on high-performance chips of gaming and data center. Within a few years, AMD launched Ryzen and EPYC processors, which created panic in the world of Tech. As a result, where the company’s stock was below $ 2 in 2015, it is above $ 150 today.
Jensen Huang and Lisa Suu
Interestingly, NVDIA founders Jensen Huang and Lisa Suu, are relatives. Both of them seem to be siblings in the relationship. The stories of both are inspiring, one revolutionized the world of gaming and artificial intelligence chips, and the other revived a dying company. Jensen Huang had said, “Lisa is one of the smartest leaders in the tech industry. She made the impossible possible.” Both these leaders showed that people of Asian origin can also command Global Technology Leadership.
Example of “Silent Leadership”
Lisa Suu is known for her calm nature and deep understanding. She does not scream, but takes decisions considering every detail. He told his engineers, “Work wisely, not fast.” Today, his thinking has become the identity of the success of AMD.
Suu’s firmness and foresight
Lisa Suu showed that anything can be changed with hard work, patience and clear thinking. Today, when AMD is counted among the most innovative companies in the world, it stands behind it, not just technology, but a woman’s foresight and firm belief. His story is an inspiration for every person who does not give up even in difficult times because sometimes, the biggest innovation is just in “staying”.
