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Amuleek Singh Bijral, Nitin Saluja, Anubhav Dubey and Prafull Billore have created crores of tea business from brands like Chai Point, Chaayos and MBA Chai Wala.
Amulik Singh (in Turba), Nitin Saluja (in Green T-shirt), Anubhav Dubey (in suit), Prafulla Billaur (in jacket)New DelhiTea in India is not just a drink but a feeling. From waking up in the morning to the gossip of the night, a cup of tea is considered necessary on every occasion. This tea has now revolutionized the world of business. Some youth of the country have created a business of crores by presenting this tradition of tea in a modern style. People today call them “Millionaire Chaiwala”
Amuleek Singh Bijral – Chai Point
The valuation of the tea point has reached above ₹ 200 crores today. There are more than 170 outlets across the country and they earn from ₹ 40 to ₹ 120 crore annually. The brand made Urban consumers crazy with the Quick-Service Model and Standarded Test.
Nitin Saluja – Chaayos
The valuation of tea is more than ₹ 100 crore and through 200+ outlets it is earning an annual year of ₹ 70–150 crore. The most special thing about tea is its customization, where people can make tea with their choice.
Anubhav Dubey-Chaayos Co-Founder
Anubhav Dubey with Nitin Saluja also played a big role in increasing the tea. They are doing business of ₹ 10–30 crore from 50 outlets. His strategy has strengthened tea in the competition.
Prafull Billore – MBA CHAI Wala
The story of MBA Chaiwala started on social media and today this brand has been more than ₹ 30 crore. They are trading up to ₹ 10–40 crore with 100+ outlets. Prafulla’s storytelling and affordable tea made him a youth icon.
Strength of tea economics
India produces about 1.4 billion kg of tea every year and exports ₹ 71 billion tea. 1 billion cup of tea is drunk daily in the country, that is, every human on an average 3–4 cups. Such a big demand has given tea brands a chance to grow continuously.
Travel from road to corporate
- Arbanization increased the demand for fast and quality tea.
- Social media spread the identity of the brand rapidly.
- Flavors and Modern Cafe Designs pulled the youth.
- And the biggest thing, the price of tea was in the reach of every class.
Jai Thakur has been associated with the world of news since 2018. Since 2022, News18Hindi is working as a senior sub -editor and is part of the business team. There is interest in news related to business, especially the stock market. Also give … Read more
