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Sanjay Juneja created a business of Rs 1,600,00,00,000 by borrowing Rs 2000 from his mother. He first started with a hair oil brand named Kesh King and later also launched popular brands like Pet Safa, Roop Mantra, Sachi Saheli and D. Ortho.
Success Story: Starting your own business is not easy without any backup and funds. A lot of hard work has to be done to install the brand. But this man showed this and made his brand so famous that he reached every house. Today’s story is of Sanjeev Juneja, who borrowed Rs 2000 from his mother and made a brand of Rs 1,600,00,00,000.
He not only stopped at Kesh King, but made several brands one after the other. He made popular brands like Kesh King, Pet Safa, Roop Mantra, Sachi Saheli and D. Ortho. Come, learn more about them.
Who is Sanjeev Juneja? : Sanjeev Juneja is a resident of Ambala. His father was an Ayurvedic doctor. Like the father, Sanjeev also started learning the work of Ayurvedic medicines in his father’s clinic. After the death of his father in 1999, the responsibility of the family came on his shoulders. He carried forward his father’s work of Ayurvedic medicines. After some time, he started his own work by borrowing Rs 2000 from his mother.
SBS Group of Companies created: Sanjay founded SBS Group of Companies and launched Royal Capsules in the market. At that time he also launched the Kesh King Hair Oil to enter the FMCG sector. At that time, multinational companies like Hindustan Unilever, Emami, Nestle dominated this market. It was not easy for Sanjay to enter this market with the same hair oil brand.
Like other companies, Sanjay did not run to introduce many products; Rather, he focused on his oil brand – Kesh King Hair Oil. They knew that if the product is good, then people will definitely buy it and the demand would increase automatically.
Instead of entering the retail market directly, he adopted a separate marketing strategy and started selling his hair oil through medical stores. This idea worked, in medical stores, the hairstyle started being sold as a medicine rather than a normal hair oil. After earning profits, he entered the retail market at a low price, which proved to be a game-changer for him.
