Apoorva mukhija success story: A girl is quite famous by the names of “Kaleshi lady” and “The Ribel Kid” of social media. Born in 2001, this girl today charges 20-25 lakh rupees from each reel. Each takes up to Rs 2 lakh for an Instagram post. This girl has become famous only by making reels on social media. Perhaps you must have come to know what we are talking about. Yes, Apoorva Mukhija. This is the story of a girl who has ruled the hearts of millions with her bold and cool style.
Apoorva started making small reels on Instagram in 2019. At that time, she was going through complications about a breakup and career. She decided that now she will create a complete content. His videos were fun, very close to reality and relative. People became crazy about his speaking style and sense of humor. Her video became so viral that she became a big name on seeing it.
Apoorva Mukhija: Work with big brands
Apoorva made social media not just a platform, but a business. He worked with over 150 brands like Nike, Amazon, Netflix, Google, Meta, OnePlus. She earns up to Rs 2 lakh from an insta story and about 26 lakh rupees from one reel. He has more than 40 lakh followers on Instagram and more than 1 million subscribers on YouTube. His audience is especially youthful, which connects his words to his heart.
Apoorva Mukhija also worked in web series
His identity was not limited to social media only. In 2023, she stepped into the acting world from the web series WHO’s Your Gynac and also appeared in a series called Pucca Baat in 2025. He also walked the ramp for famous designer Tarun Tahiliani. Apart from this, she also appeared in Karan Johar’s reality show The Traitors, which increased her popularity.
Apoorva Mukhija: Mother teacher, father in government job
His family has also been together on his journey. His mother is a teacher and herself was the rebel of his time, who faced the obstacles of the society. His father is in a government job and has now become the biggest supporter of Apoorva. He also has a younger brother.
Talking about personal life, Apoorva changed a lot after a breakup. He openly told that dating in Mumbai was not easy for him, because people start judging him from his online avatar. They are fond of traveling, fashion and adventure sports. She is a very big fan of Taylor Swift and also talks openly about mental health.
Time created ruckus in Raina’s show
However, the journey of Apoorva was not completely easy. In 2025, Raina had an FIR in Mumbai and Assam due to objectionable comments made on a YouTube show of Raina. In this controversy, his mother also received threats, after which Apoorva publicly apologized. Apart from this, the video of his fight with Urfi Javed and the debate with students in a university event also became very viral.
