Success Story: A team of only 25 people and business of ₹ 65 crore, Gree’s Kunal Bhandari did this wonderful

New Delhi. Now no one has enough time to wait for the plan for hours to get the wall crack in the wall or the broken fitting of the bathroom. Time is the most valuable for today’s youth. He does not want to waste time for small household chores. This thinking has been redeemed by Kunal Bhandari, the founder of Gree. He created products that give solutions to the small-house plumbing problem in the house today and today’s ‘Do It Eirself’ i.e. is very useful in fulfilling the increasing trend of DIY. Bhandari not only gave a solution to these basic needs of common people, but has also created a business of 65 crores on the strength of a team of 25 people. That too without any external funding or investment.

The story of Gree is not in a big corporate boardroom, but with a common problem related to daily life. Kunal Bhandari, a resident of Chennai, comes from a traditional Marwari business family. He entered his father’s business after reading mechanical engineering. But his mind is not there. They wanted to do something that could make the lives of common people better. His dream was to create a brand that resolves people’s problems with trust, quality and simplicity. To realize this dream, he thought of starting his startup.

Kunal’s hard work paid off. Till date, not a single product of Gree has been returned and no quality complaint came. Gree achieved a turnover of ₹ 1 crore in the first year and in just two years the figure reached ₹ 30 crore. With a highly agile and dedicated 25 -member team, the company has achieved an valuation of more than ₹ 65 crore.

What Greeful makes products?

Gree today stands firmly in DIY, construction and industrial segments with more than 45 Skus and 100+ Sub-Skus. From their nail free glue R918 to PU Foam R9, Multil Tape, Spray Paint and Waterproofing Solutions-every product has left a different impression in the market.

In 2022, when Gree started his operations completely independently, he did not shed money on digital marketing or celebrity promotion. Kunal created a strong distributor network – which has reached 110+ distributors and 11,000+ retail points in 270 cities today. This was a ground up growth in which the customer became the biggest advertisement.

What is the preparation of Greeful ahead?

Kunal aims to make Gree a brand of ₹ 1000 crore – without any big advertising budget. They believe that if the product is good and customers have confidence with you, then success will knock on your door itself. Gree is now not only expanding in the north and central states of India, but also strengthening the delivery network by opening a warehouse hub like Ahmedabad. Kunal is now working on local manufacturing to control both cost and quality with ‘Make in India’.